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Our client, Alyson, runs a successful marketing franchise for the whole of Hampshire. This business is all about forming strong relationships to foster greater and more rewarding business to business outcomes. Often, these relationships start with a simple outreach and introduction to networking.
Challenges
The challenge here is to find and reach potential clients at scale on a regular basis, something that takes significant time and effort to do manually by hand. Whilst you can find businesses to make introductions by manually searching LinkedIn or Google, this is a time consuming exercise. Of course, you can also pick up the phone and talk directly, an equally time consuming task. The time constraint in these exercises significantly reduces the number of quality engagements that can be made each month and stifles the growth plans for Alyson and her business. Additionally, an earlier tool that Alyson used for this job was no longer supported. Alternative tools in the market were significantly more expensive and complex to operate.
Solution
In response to our client's predicament, we at Cariboo Digital sought a solution that would make marketing outreach a breeze. Our approach began by focusing on the heart of the problem - the user. We worked closely with our client to understand the challenges, the target users, and the ultimate goals. This deep dive enabled us to design, prototype, and validate a potential solution – an email outreach web application.
Choosing Backendless, a leading low-code development platform, allowed us to rapidly transform our vision into reality. The application we developed is a GDPR-compliant email outreach campaign manager. It efficiently identifies companies in key sectors, finds publicly available company email addresses, and sends well-crafted, purposeful emails to the recipients. With a majority of the application built using Backendless and some traditional code, we delivered a time-saving tool that has the capacity to grow alongside our client's evolving marketing needs.
Client Testimonial
I have been working with Paul for a while now and it is an absolute pleasure. He is very professional and certainly knows his stuff. I am looking forward to further developments with what we are doing. - Alyson
Conclusion
In a world where efficient and effective business relationships are crucial for growth, Cariboo Digital was able to streamline the outreach process for our client, providing them with a custom-built low-code application that drastically improved their marketing efforts. The result was not just a time saving of around 20 hours per month, but an improved ability to forge new business relationships, grow their networking efforts and focus on what they do best.
If your business also faces challenges with scaling its outreach efforts, or if you're looking for custom software solutions that put the human element at the forefront, get in touch with us at Cariboo Digital. Discover how our human first low-code development approach can help you realise your business's full potential. Let's work together to find a solution that not only resolves your immediate issues but also supports your future growth. Connect with us at hello@cariboodigital.com or call us at 01252 721811 today.
